About Us
Built to Deliver Where Others Struggle
Meet Lee
Lee Goodenough – GTM & Revenue Operations Specialist
Lee is a GTM, Commercial, and Revenue Operations specialist with over 15 years’ experience designing, scaling, and fixing go-to-market operating models across complex organisations.
His background spans hands-on ownership of Salesforce-based commercial systems, forecasting and pipeline governance, and cross-functional execution across Marketing, Sales, Customer Care, Operations, Finance, and IT. He has built and scaled teams, stabilised underperforming systems, and helped organisations move from fragmented execution to predictable revenue outcomes.
Lee founded Goodenough Consulting with a clear mission:
To help GTM teams operate with clarity, confidence, and consistency – by fixing the systems, workflows, and operating rhythm behind revenue, without corporate theatre or unnecessary complexity.
Experience
A story of our dedication, expertise, and lasting results
UK Financial Services Firm
Enterprise CRM Rescue
£10M Salesforce programme stuck in endless rework. Timelines slipping. Leadership losing confidence.
EMEA Retail Group
Pan-European Rollout Reset
Multi-country digital transformation stalled. Too many vendors, no clear roadmap.
HealthTech Provider (UK)
Regulated Sector Turnaround
Why Choose Us
Expertise. Focus. Outcomes.
We don’t deal in vanity metrics. We deliver real results in Financial Services – where the programmes are largest, the risks are highest, and the margin for error is thin.
FSC Proejcts
Companies Partner
Client Satisfaction
Fins Project Value Delivered
Unlock Your Business Potential
Contact Goodenough Consulting today for expert guidance tailored to your business challenges and goals.